Category: Marketing
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A B2B SaaS company’s valuation and operational health are determined almost entirely by a core set of specialized subscription metrics. These KPIs measure the predictable, recurring revenue streams that define the SaaS business model. Unlike traditional companies that rely on one-time transactions, SaaS success is measured by metrics like the ability to acquire customers efficiently…
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A B2B SaaS pricing model is the strategic framework a software company uses to charge business customers for its services. It dictates what the customer pays for (the value metric) and how much they pay. Selecting the right model is arguably the most critical business decision for a SaaS company, as it directly impacts customer…
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A white label product or service is a generic product or service manufactured by one company (the producer) that other companies (the marketers or resellers) rebrand and sell as their own. The name comes from the idea of a product with a blank or “white” label, ready to be filled in with the reseller’s trademark,…
